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For naturally wavy and curly hair

The one stop shop for voluptuous curls!

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Curls run the World

The all-in-one hair essentials to rejuvenate those curls

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Curls run the World

The all-in-one hair essentials to rejuvenate those curls

Shop Now


Curly Girl (CG) method friendly products - 100 % Sulfate, Paraben and Silicone-free.

Introducing a simple 3 step process for soft, bouncy, happy curls.

curlup steps


Our mild sulfate free ultra-moisturizing shampoo refreshes and cleanses the scalp and hair without stripping away the moisture from it.



Our rich, creamy curl conditioner moisturizes, tightens and nourishes your dry and curly hair. It seeps into every strand, giving curls the hydration they need.



Our all-in-one botanically infused curl defining cream helps reduce frizz, defines curl and adds shine to your curly hair. It provides a defensive cast to seal in moisture while giving elasticity and nourishment to your curls.

Our Products
Specially formulated for naturally wavy and curly hair.


Curlup Curl Care Bundle

Rs. 1,855.00  Rs. 1,690.00

Curl Defining Cream

Rs. 690.00

Love from the Press


I tried this product hoping to get my curls a life n finally the wait was over I used the curlup trio . And Fall in Love with it . I was very impressed with the shampoo it just covered my entire hair within a minute the conditioner is amazing n also the show stopper the cream it just did and amazing amazing job Thank you so much Curl up to introducing these products for Indian girls

Pranjali Kawle

I really love the products❤️ Ever since I started the CG method, there were very few products that I could use. So, it was a constant struggle to get the right product for my hair. But the 'Curl Up Trio' came to my rescue! The shampoo is very hydrating and does not dry out the hair. The conditioner gives a good amount of slip and detangles hair easily. Finally, the curl cream, it is the star product. You need a small amount to get good clumps and it gives ample amount of moisture to the hair. I'm really glad I bought the trio set.. Became a big fan of them!!!

Deeksha Bhardwaj

I have been using a wide range of other curling products as I transition back my hair to natural curls. Frankly, most of the other products I tried were more expensive than this so I just presumed they would be better. Truth is I stopped my search with these curl up products. I think they understand Indian hair better than others. And they are affordable enough for me to take regular care of my hair. I'm loving it! Already told a few friends about it.


Curl care routine

Natural is the way of Life

Life isn’t perfect, but your curls can be! We use natural ingredients to keep your luscious curls healthy, hydrated and happy. The best curly hair products featuring shampoo for curly hair, conditioner for curly hair and curl defining cream. This is your destination for natural curly hair products!